An introduction to our WordPress website development process
Phase 1:- Analysis
This is the information gathering stage. We’ll gather information about your organisation’s purpose and objectives as well as conducting thorough research on your target market(s), your target audience, your competition, and we’ll find out most of the keywords that your competitors currently rank on.
We’ll conduct some ‘keyword analysis’ which is looking at the search terms that get searched for a lot and that aren’t too difficult to rank highly on.
We will also analyse your competitor’s inbound link profile so that we can see exactly the types of websites that are linking to them and get ideas for ways in which we can get some of the same kinds of sites to link to your site.
We’ll research possible PPC (Pay Per Click) so that we have some idea of which search terms are worth paying for advertising on and, if appropriate to your website, how much this would cost you using a combination of Google AdWords and Facebook adverts.
From the keyword analysis and the PPC research, we’ll have some ideas about the development of a content strategy. Still, we will also do some additional research on niche ‘long tail’ search terms that have the right balance between getting searched for enough and the difficulty it would be to rank on those terms.
These factors will be different for each keyword and market, so this is a crucial stage in your website’s development and will be critical to your success.
Phase 2:- Planning
In this phase, we’ll start making plans of how to achieve your goals and objectives for your website and the kinds of content that we need to create too.
We’ll plan the site’s page & post structure with a site map, we’ll research the best technologies and plugins to use on your website, and we’ll develop a content strategy.
Phase 3:- Design
The design phase is all about developing ideas around how you’d like your site to look and how to make your website’s user’s experience as intuitive and straightforward as possible.
SME’s and social enterprises often require a website that has a clean design, but they also need to ensure that visitors can find the content that they require quickly and easily.
We’ll create wireframe mockups and decide on the visual styles for the site’s elements with attention to making your site look and work to help drive leads and conversion to fulfil your organisation’s objectives.
Phase 4:- Content
In this phase, we’ll start developing content using professional copywriters and will produce the site’s content such as images/photos and video. All of these elements will then be optimised for search engines using the search terms we want to target.
On-Page SEO is vital for your site. Each element need’s to be carefully optimised and placed in the best locations for search engines while also driving leads, purchases and conversions.
Phase 5:- Development
The development stage is the time when we start to build your new website; implementing the technologies and content strategies that we’ve analysed and planned for in the previous phases.
We’ll develop the site’s design & structure, install the plugins that you need, and add the content that we’ve created to your site.
Phase 6:- Testing
At this point, once the site’s completed, we’ll start testing your website for errors, accessibility issues, and usability issues.
We’ll check that the on-page SEO is all added correctly and fix any issues that crop up.
We’ll add heat-mapping functionality to the site to help with finding any potential difficulties that visitors to your site might have when using it.
We’ll also test the site with A/B techniques so that each of the site’s elements is in the optimal place to be found quickly and used effectively.
Phase 7:- Deployment
We’re a Google-certified Google Analytics team who understand how to use analytics tools to track your website visitors and flag-up any potential problems. We’ll flag-up any potential issues such as visitors’ dropping off’ at particular stages of the sales funnel or any issues with people adding your products to a cart only to leave it there and not purchase it.
We can see a range of demographics of visitors to your site, where they come from, how long they spend on your website, whether most of your traffic is coming from, where your visitors find your site and where they leave it, and we can use that data to work out possible things we can do to improve it.
We Build The Web also aim to provide excellent aftercare so you can trust that a website built by us will be supported and updated after your site has launched.
We’ll make sure your site contains up-to-date content, and the on-page elements are optimised for displaying and interacting with your target audience.